Why Swag?

Whether it is a holiday swag, a thank you gesture, or an onboarding gift for new employees, corporate gifting has become increasingly popular in Singapore and around the world due to its effectiveness in showing appreciation to employees and clients. It is undeniable on how essential custom merch is on building strong relationships in the business world, and how it can convey a powerful message of appreciation while reinforcing a company's values, especially in APAC and globally nowadays.

Creating a Sense of Belonging: A Key to Employee and Client Engagement

One of the primary benefits of branded merchandise is the sense of belonging it creates. When employees or clients receive items branded with a company's logo, they feel like they are part of a community. Wearing or using branded items can create a sense of pride and loyalty, which can lead to better engagement and retention rates. Additionally, branded items can serve as a conversation starter, allowing employees and clients to connect with one another and with the brand itself. 

Onboarding in a Hybrid World: The Role of Swag in Making New Hires Feel Welcome

Swag can also be an engaging way to onboard new employees, especially in the current hybrid work mode. With many employees working remotely, it can be challenging to create a sense of connection and belonging. However, sending a welcome package filled with branded items can help new employees feel connected to the company culture and values. It also shows that the company is invested in their success and is willing to go the extra mile to create a positive onboarding experience.

Reinforcing Company Values: A Win-Win for Employees, Clients, and the Environment

Moreover, customised merchandise can also reinforce the value of the company itself. Companies can use corporate to promote specific values, such as eco-friendliness, diversity and inclusion, or innovation. For example, an eco-friendly company can give out reusable water bottles or tote bags made from recycled materials. A tech company could give out branded USB drives or phone chargers. This reinforces the company's values and helps employees and clients feel like they are part of a mission-driven organization.

In conclusion, swag is an excellent way to show appreciation to employees and clients, create a sense of belonging, and reinforce company values. By selecting thoughtful and meaningful custom merch, companies can strengthen relationships, build brand loyalty, and create a positive workplace culture.