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Speak to a human!
Have you thought about turning your partner, clients, or even employees into your brand ambassadors?
Brand ambassadors are individuals who are passionate about your brand and are willing to share their positive experiences with others. Whether the recipient is living in Singapore, Australia, other APAC regions or even around the world, they can be a powerful asset to your organisation, as they can help to boost awareness and build positive image of your company. Living in this tech-savvy world, one way to turn your fans into brand ambassadors is by giving them custom merch that is not only useful but also Insta-worthy.
From Boring to Buzzworthy - Make Your Swag Shareable and Memorable
The design of your corporate gift can make all the difference in whether or not it will be shared on social media. Consider creating custom merch that is visually appealing and has a unique design like Custom Lego Powerbank that will catch people's attention. We all understand how first impression matter the most. Therefore, the design of the swag should be attractive enough to catch everyone's eyes at first sight.
Giving an exclusive swag item like WILTON Mini LED Projector that is not available to the general public can make your target audience feel special and appreciated. Consider giving a fun item with limited edition or a general item but with a unique design. The more exclusive the design is, the more instagrammable the gift is.
Custom merch that is practical and useful like ZOOM Canvas Bag With Adjustable Shoulder Strap can help to ensure that it is more frequently used and appreciated, rather than being forgotten or discarded. Consider swag that is relevant to your brand or industry, match with the theme of your company and also the age group of your employees and clients. A practical swag will be used in our daily life more often and bringing more exposure in the public, and also increasing the chances to be "snapped" in our Instagram story and posts too.
Encouraging your employees and clients to share their swag on social media can help to amplify your brand's values and messages. In order to build up this habits, the company itself should be taking the first step on encouraging this trend.
When the company is running its own social media page, it allows the company to control its brand messaging and the way it engages with its target audience in a more direct and authentic way. By creating and sharing content that aligns with its brand values and goals, the company can build a loyal following and establish itself as a thought leader in its industry. This can also encourage the Instagrammable trend throughout the company and how it should actively engaging with its audience and showcasing its brand.
In conclusion, customised merchandise can be a powerful tool for turning your employees, clients and partners into your own brand ambassadors. By focusing on design, practicality, exclusivity, and shareability, you can easily create swag that is not only useful but also Instagrammable.